TaiSPO organized by Taiwan External Trade Development Council (TAITRA) takes place at Taipei Nangang Exhibition Center, Hall 2 from March 22 through 25, 2023. The exhibition, formerly known as Taiwan Int’l Sporting Goods Show for 40 years, will be unveiled this year as TaiSPO, Sports and Fitness Taiwan to reposition itself in alignment with global trends in fitness and sports technology, focusing on three major themes–sports & fitness, sustainable lifestyle and smart technology while facilitating exhibitors to materialize business opportunities in international markets.

Simon Wang, President & CEO of TAITRA, suggested at the pre-opening press conference on the 14th that this year’s exhibition will promote three new strategies—new ecosystem, new trend and new alliance. In implementation of the strategy of “new ecosystem,” the exhibition will be zoned according to sport environments instead of product categories as in previous years, which will expand imaginative possibilities of an ecosystem in the fitness and sports industry and bring together diverse product offerings in the same sport environment. For example, this year’s Outdoor Taipei will gather exhibitors of outdoor leisure products, which range from campers, tents to fishing tackle, and cross-country bicycles and recreational vehicles to conjure up an outdoor leisure space for parents and children to spend quality time together, presenting multiple facets of an outdoor sport and recreation culture.

To ride on “new trends,” two brand-new pavilions will be added to TaiSPO 2023. The Pavilion of Sports Tech will showcase fitness & sports products and services designed with concepts of AI, big data analysis, and cloud computing. Taiwan’s world-famous fitness equipment manufacturers, Johnson Health Tech and Dyaco, will both provide exhibition visitors with opportunities to experience performance-upgraded intelligence products. The All-age Fitness Zone features children’s play equipment and gym design for seniors, where visitors can find products and services that are instrumental in new life solutions that promote lifelong fitness and mobility in prevention of the need for long-term care.

TaiSPO is also keen to create new dynamics in the sports & fitness market through cross-sector alliances, collaborating with international sport competition organizers and celebrating concerted efforts of industry, government and academia. 2023 NPC Worldwide Muscle Contest organized by Fitness Factory, which will gather contestants and judges from around the world, is set to take place at TaiNEX 2 during TaiSPO and expected to raise the profile of the exhibition even further and advance international exchanges. The exhibition will also attest to the vigor and strength of Taiwanese startups in the sports industry as entrepreneurs incubated by the IAPS Tech Startup Accelerator at Yangming Chiaotung University are engaged as exhibitors and the achievements of the sports science research bridging project co-sponsored by Taiwan Normal University and the National Science and Technology Council are presented.

The new strategies have enabled 2023 TaiSPO to deliver promising results even before it officially opens. There are 43 first-time exhibitors, accounting for 25% of the total. Not only has the exhibition expanded its diversity with their participation, but it has also grown twofold in the overall scale from the year before with as many as 800 booths. In addition, it has also seen a significant increase in international participation, with multiple world-class sports and fitness organizations represented by high-level delegates, including WFSGI (the World Federation of the Sporting Goods Industry), FESI (the Federation of the European Sporting Goods Industry) and the Singapore Fitness Federation (SFA). In-person B2B matchmaking meetings are also coming back. So far nearly 600 international buyers from 50 plus countries have registered for a visit, and the number of private business meetings is expected to exceed 50.

TaiSPO 2023 will host a lineup of entertaining and informative events, including Taiwan’s first “Digital Sports Meet for Influencers,” where eight top sports influencers and players will compete on stage in four digital sports events—Stampede, SmartBoard, uGym 3D Rowing and VAR BOX shooting games and the Forum on Development of Sports Technology—Resilience, Sustainability and Beyond, which will be attended by business leaders from FESI, FIT Summit in Singapore, Johnson Health Tech, and Taiwan’s startups— IMOTEK and Uniigym.

This year’s TaiSPO has undergone a makeover from previous years to mirror the latest trends in the global market, connect technology and humanity, and foster exchange and partnership. TaiSPO is the annual must-attend trade show for everyone in the sports and fitness industry, where you will find most innovative solutions for smart sports and life. The exhibition starts on March 22nd and runs until 25th. Businesses are welcome to register online in advance for entry with business cards. It is scheduled to open to ticketed visitors on the third and fourth days. For more information about the exhibition and relevant events, please visit the official website: www.taispo.com.tw.

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AsiaFitnessToday.com TaiSPO 2023, Sports and Fitness Taiwan Opens a New Chapter After a Glorious 40 Years with New Strategies to Create Business Opportunities for the Industry is licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. Source: https://www.australiafitnesstoday.com/2023/03/13/taispo-2023-spor…for-the-industry/