Tag Archives: sportradar

AFTNews, Sport

Thai League hosts Sportradar integrity workshop

The Thai League has just concluded its 2020 Integrity Workshop, conducted by Sportradar Integrity Services; the world’s leading supplier of sports integrity solutions.

The integrity workshop was held at the Thai League 2020 Team Managers’ Meeting on 16 January at Alexander Hotel, Bangkok, Thailand. In attendance were team managers at all clubs from Thai League 1 through to Thai League 4. This integrity workshop featured interactive learning and real-life situations to highlight the common threats to sports integrity, such as match-fixing and misuse of inside information, and the risks of being involved in such schemes.

Underpinned by a focus on prevention, team managers were informed of relevant rules and regulations, and best practices to help adhere to them, and are now ready to transmit this information to their players and staff members ahead of the 2020 season. This will ensure that all Thai football clubs are equipped and ready to uphold their responsibilities to integrity during the year ahead. As outlined in the workshop, any integrity concerns can be reported in confidence to the following email address: integrity@thaileague.co.th

After the integrity workshop, a separate meeting was also held with the Thai League’s integrity team, with positive discussions on industry best practices and how integrity measures in the Thai League can be enhanced. This was not the first time the two have worked together, as Sportradar Integrity Services, the AFC, and the Thai League previously collaborated on a 2017 match-fixing investigation which led to 12 arrests including referees and players for match-fixing in the Thai leagues.

Speaking about the workshop, Andrew Whittingham, Head of Education, Integrity Services,said: “The Thai League are a valued and proactive partner of ours, and have showcasedtheir commitment to integrity through preventative measures such as this integrity workshop. Team managers throughout Thai football are now armed with the knowledge to transmit to their teams about the integrity risks they face, and how to overcome them in today’s football environment. We look forward to continuing to support the Thai League on integrity mattersthroughout the rest of this season and into the future”.

Benjamin Tan, Thai League Deputy CEO added: “Sportradar have demonstrated their commitment to keeping Asian sport clean throughout the past decade, and it was this track record which made them the clear and obvious choice to help deliver integrity education to our teams. Team managers are the loudest voice in the dressing room, and by equipping them with the most up-to-date knowledge of integrity risks and how to respond to them, players throughout the country will now be ready to uphold their responsibilities to the Thai game ahead of the new season”.

AFTNews, PRNews, Sport

Sportradar announces OTT partnership with Max Muay Thai

Sportradar, the leading global provider of sports data intelligence, today announced an OTT (Over-The- Top) partnership with Max World Sport Ptd. Ltd. the company behind Thailand’s largest Muay Thai promotion, Max Muay Thai. The multi-year deal will see Sportradar OTT power the live and on-demand broadcast of the promotion’s fights seven days a week. 

Multi-tier subscription packages tailored to the needs of every fan will be available on the OTT platform in both Thai and English, and will allow Muay Thai fans to access content across various devices at any time. 

Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC, said: “It is a great honour for us to be working with Max World Sport, helping rights holders and promoters alike increase their revenue through a data- driven OTT strategy.” 

“Data needs to be at the heart of OTT when it comes to the optimal viewing experience, targeting appropriate content and relevant marketing collateral at users as well as monetisation – the key piece in the puzzle.” 

Sportradar believes in an evidence and data-based streaming strategy allowing rights holders to tell engaging stories to fans across the full range of digital distribution channels. This facilitates the creation and growth of direct-to-fan relationships based on personalized experiences built on underlying data insights. With such a holistic OTT approach, underpinned by data, Sportradar will also act as the strategic digital OTT transformation partner, advising Max Muay Thai on their commercial strategy for the organisation. 

Sportradar and Max Muay Thai’s partnership will seek to further capitalise on Sportradar’s leadership position in OTT to maximise the value of Max Muay Thai’s dynamic content through Sportradar’s latest OTT features, including fully integrated data and video. 

One example is Sportradar’s partnership with Bundesliga club Borussia Dortmund, where the club has been able to integrate indirect revenue streams into their OTT offering by leveraging Sportradar’s technology, ensuring the delivery of innovative content, accessible to fans across all channels. 

“This is a definite game-changer for Max Muay Thai.” Said Arisa Tohcharoensuk, Max Muay Thai President. “Max Muay Thai has established continued growth, not only in our country (Thailand) but globally. With the collaboration with Sportradar I can say that this is the key to our continued success. In partnership with Sportradar we can experience a different viewing experience through OTT platforms.” He added. 

A World-Class Muay Thai Tournament Organiser since 2013 the promotion aims to showcase Thailand’s Muay Thai sport not only to Thailand, but all throughout the world. 

Sportradar is the leading global provider of sports data intelligence. Established in 2000, the company occupies a unique position at the intersection of the sports, media and betting industries, providing sports federations, news media, consumer platforms and sports betting operators with a range of solutions to help grow their business. Sportradar employs over 2,000 people in more than 30 locations around the world. It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than 1,000 companies in over 80 countries and official partner of the NBA, NFL, NHL, MLB, NASCAR, FIFA and UEFA. We monitor, analyse and deliver insights from more than 400,000 matches annually across 60 sports. With deep industry relationships, Sportradar is not just redefining the sports fan experience; it also safeguards the sports themselves through its Integrity Services division and advocacy for an integrity-driven environment for all involved. 

More information can be found on www.sportradar.com.