Tag Archives: puma

AFTNews, AFTNews, Fitness, Footwear

PUMA Running Returns in 2021

Disrupt. Break away. Change the game. That’s how PUMA runs things  and in 2021, PUMA Running is coming back—hard.  

PUMA NITRO Deviate Women’s

PUMA’s history is packed with nearly 75 years of world records, firsts, and only from Abebe Bikila to Bill  Rogers to Sabrina Mockenhaubt to Usain Bolt. In industry years, this makes us faster since forever, and  we believe now is the time for us to pick up speed again and spark change from the most sought-after  marathon finish lines to local run communities. 

We overhauled our products and developed new technologies to create an effortless run. Years of research and testing have gone into four new key styles — Deviate, Velocity, Liberate, and Eternity — all featuring our cutting-edge supercritical foam technology, NITRO. 

“With PUMA Running, we set out to create an effortless run for runners,” said Erin Longin, Global  Director of the Running and Training business unit at PUMA. “Our new running shoes feature our most  innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to  help you use less energy and run comfortably so you can reach your goals.” 

The new PUMA Running range includes specially engineered designs for female runners including a  brand-new women’s last developed for the female foot in all four styles. PUMA believes women are the future of running which is why we’ve signed some of the top distance athletes in the sport — Molly  Seidel, Gesa Krouse, Aisha Praught Leer, Fiona O’Keefe, and Taylor Werner.  

“The more we researched our consumer we learned that the idea of change resonates with runners,”  Longin said. “Runners always strive for change, to better themselves and the greater good so we landed  on the concept of SPARK CHANGE to bring meaning and energy to everything we do in running.”

In addition to the four new styles launching, PUMA Running is providing the spark for a new generation  of runners and engaging the running community through purpose-led initiatives. In partnership with  Women Win and our athletes, PUMA is donating to foundations aimed at furthering women in sport.  The PUMA Running Spark Change Fund will help to support charities with the greatest need in an effort  to establish greater gender equity in the sport of running. 

Deviate, Velocity, Liberate, and Eternity styles are available starting February 4 (in Asia with selected styles)  and March 4 (globally) on PUMA.com, PUMA Stores, and selected retailers worldwide. 

AFT Features, AFTNews

PUMA and Von Dutch team up for a throwback collection

Sports company PUMA is collaborating with Von Dutch for a throwback collection designed for self-expression – PUMA’s sporty streetwear meets Von Dutch’s iconic graphics for this debut collection.

Von Dutch emerged as an early-2000’s icon, making their mark on American culture with apparel and accessories donned by the biggest names in music and Hollywood. For the PUMA x Von Dutch collaboration, interchangeable design elements from Von Dutch are combined with classic PUMA styles. The collection is inspired by the ability to create your own world through fashion, tapping into the cultural subconscious to mix and match pieces and express personal style.

Product designs feature nostalgic details like pops of plaid, pink, and a material mix of leather and mesh inspired by the iconic Von Dutch baseball caps.

PUMA x Von Dutch Reversable Track Jacket

  • Reversible track jacket
  • One side features a plaid graphic print across the sleeves, the reverse features the same print all over
  • Front patch pockets for storage solution
  • Elastic cuffs and waistband

PUMA x Von Dutch Sweatpants

  • High waistband with external drawcord for customized comfort
  • Side pockets on front and patch pocket on back for storage solutions
  • Elastic cuffs

PUMA x Von Dutch AOP Crop Top

  • Bandeau top with graphic plaid print all over
  • Tight fit

PUMA x Von Dutch Future Rider Women’s

  • Prism pink touches on the sole and the overlays
  • Ripstop upper with leather overlays
  • Additional set of laces in pink

PUMA x Von Dutch Tee

  • Graphic tee with collaboration graphic print on front
  • Rib crew neck
  • Regular fit

PUMA x Von Dutch Swop Cap

  • Iconic pinch panel cap with curved visor
  • Front panel with all over embroidered PUMA and Von Dutch logos
  • 3 different badges that can be attached/detached on front
  • Mesh back panels for breathability
  • Plastic snap back for size adjustment

PUMA x Von Dutch Ralph Sampson Mid

  • Classic leather upper with a silky suede heel piece with mesh insert on collar
  • Silver lace keeper with the iconic Von Dutch eyeball molded design
  • PUMA and Von Dutch interchangeable hook and loop patches
  • 3 sets of laces: blue, pink, white

PUMA x Von Dutch Track Pants

  • Graphic all over printed waistband
  • PUMA and Von Dutch logos on left front leg
  • Side slip pockets on front and welt zip pocket on back for secure storage solutions
  • Elastic waistband with external drawcord for customized comfort
  • Elastic cuffs with zip leg opening

Create your own story in the all-new PUMA x Von Dutch collection that has been launched on 12th September at PUMA KLCC, PUMA Pavilion, PUMA Sunway Pyramid, PUMA Genting, PUMA Imago, PUMA Mid Valley, Crossover Sunway Pyramid, Crossover Online and ZALORA as well as PUMA.com. The collection is priced from RM 169 to RM 569.

AFT Features

PUMA and creative artists Kidsuper Studios release football inspired streetwear collection

Global sports brand PUMA and today’s most sought-after creative artist collective KidSuper Studios will release their first collaboration this week. The collection takes inspiration from PUMA’s football heritage and KidSuper founder and designer Colm Dillane’s past as a football player – working to combine the energy and unbridled passion of football with the creativity and innovation of art.

KidSuper Studios is a creative artist collective in Brooklyn, New York. Founded by designer Colm Dillane, this circle of creators transforms streetwear and accessories with fresh takes on style, art, music, and sport – all from their studio in NYC. The PUMA x KidSuper Studios collaboration is about combining the love, passion and team chemistry of football to the uniqueness, innovativeness and energy of the art world. 

“The PUMA collaboration was natural, I always looked to football for inspiration for all products,” said Colm Dillane. “But what I was mostly inspired by was PUMA’s history, that’s what was so special about this collection, collaborating with a brand that has over 70 years of product design – you can’t beat old images of Pele winning a World Cup in PUMA cleats, that is inspiration. I want to create a brand that can have an equal positive effect on iconic moments.”

The collection stands out with retro tailoring, bold prints, vivid color combinations, and “KidSuper Studios” signature doodle aesthetics. Key styles from the collection include a tailored jacket and pants, graphic t-shirts, jerseys, track jackets, sweatshirts, accessories, sneakers and more.

Hand drawn football sketches are used in an all-over graphic print for the PUMA x KidSuper Tailored Jacket and Pants. The jacket includes a 2-button, single-breasted closure, breast pocket, and patch pockets on front for storage solutions. The pants have front slip pockets and a back-welt pocket for storage solutions with an elastic waistband with belt loops for customized comfort. This football inspired collection would not be complete without a PUMA x KidSuper Football Jersey, available in a brightly colored striped version with dove sketching overlays and a more subtle, black striped version.

The footwear in the collection features an unfinished look with raw edges, exposed foam, and zigzag stitching and seams. Colorful accents come from a mix of prints, doodles, and embroidered elements in a retro, multi-colored palette. PUMA’s Style Rider, Nitefox, Cell Dome Sock, Oslo City, and Wilo were all given the KidSuper treatment.

To support the release of the collection, KidSuper Studios in partnership with PUMA created a limited animated series called “SCRAM.” Featuring Usain Bolt, Héctor Bellerín, Jessie Reyez, Meechy Darko, Lolo Zouai, West Side Gun, and Lil Tecca, the 7-episode series tells the story of three New York City kids in their adventures through the city. Their lives change when they explore a secret laboratory below their neighborhood bodega, the kids are unknowingly exposed to superpowers, which they will need to figure out how to use. For an exclusive preview, visit: https://youtu.be/tFQz-57wqII – the series premiered on September 16th on KidSuper Studios’ YouTube channel.

The first collaboration between PUMA and KidSuper dropped on PUMA.com and at PUMA KLCC, PUMA Sunway, PUMA Genting, PUMA Midvalley as well as selected retail stores on September 17, whereas PUMA Pavillion will only launch the collection in December 2020. The collection launched with a price range of RM199 to RM759. 

Footwear

PUMA brings the uncatchable PUMA ULTRA to Malaysia

Sports company PUMA has launched the revolutionary ULTRA 1.1 football boot, bringing groundbreaking innovation and uncatchable speed to the world of football. Speed is in PUMA’s DNA, continuing this legacy PUMA introduce the next generation of speed. The ULTRA 1.1 features PUMA exclusive MATRYXEVO® technology, providing elite-level stability, durability and traction. The speed boots are launched in Malaysia today following the global launch recently.

Following years of testing and player feedback from some of the world’s best attacking players, including Antoine Griezmann, Sergio Agüero and Nikita Parris, the PUMA ULTRA 1.1 is engineered to deliver the game’s fastest football boot. Combining a dynamic silhouette that utilizes a fully engineered and technologically advanced, lightweight MATRYXEVO® upper with an instinctive running spike outsole to create the ultimate weapon for speed.

The MATRYXEVO® upper enables PUMA to utilize a single layer of material that is closer to the foot, whilst providing outstanding support at an extraordinary light weight. This signals the first time this material has ever been utilized in a football boot. 

“A key feature of the new MATRYXEVO® material is that it is one layer. We wanted to embed all the functionality into one upper material to make it as foot-friendly as possible. This helps to create a superior fit without perforating the material to keep it lightweight, strong and durable. The feedback from our professional players and our consumer testing has been exceptional,” said Roman Girard, Senior Head of Innovation, PUMA.

After years of testing the materials properties, PUMA has worked with its partners to develop a method to coat each individual fiber – an industry first, and constructed the perfect blend of polyester yarns, carbon yarns and aramid fibers. The extremely strong aramid fibers run through the lateral side of the upper. Player feedback identified that players needed more support on the lateral side to keep them locked in, preventing the material stretching over the tooling. The carbon yarns provide superior lightweight benefits and additional foot support to ignite explosive forward motion.

Peter Stappen, Lead Product Line Manager, PUMA said: “Our goal was not to create the lightest boot possible, but to create a speed boot with optimal weight for speed to ensure features such as control, traction and comfort were not compromised. We were not about chasing grams, but about chasing adrenaline. When we put all the components together, the boot had all the essential properties we wanted; comfort, stability and durability but maintained an exceptionally light weight.”

A GripControl Pro skin has been applied to key areas of the upper to provide complete and decisive control of the ball when moving at uncatchable speeds. Bonded to the upper is a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for dynamic acceleration. The sole plate combines subtle ‘spikes’ in the forefoot and V-shaped blades for added aerodynamics, configured for explosive speed.

The PUMA ULTRA 1.1, retailing for RM829, is now available across major PUMA stores, Football Republic, and TFC outlets nationwide. 

AFTNews, Daily Digest, Footwear

“THE KING IS BACK”: PUMA signs long-term partnership with football star Neymar Jr.

Global sports company PUMA has signed a long-term partnership with Brazilian football player Neymar Jr., represented by NR Sports*, one of the most successful athletes of his generation, who will wear PUMA’s legendary PUMA King football boot.  

Neymar will not only wear the PUMA King on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products.

“Neymar Jr. joining our PUMA Family is fantastic”, said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and extremely relevant for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch.”

In a message to his fans on his social media channels entitled “The King is Back”, Neymar Jr. spoke about the impact that football greats such as Pelé and Maradona have had on his life, and his decision to follow in their footsteps by partnering with PUMA. 

“I grew up watching videos of great football legends such as Pelé, Cruyff, Eusebio and Maradona,” Neymar Jr. said. “These were the kings of the pitch, the kings of my sport. I wish to bring back the legacy that those athletes created on the pitch. They each played in PUMA, and each of them created their magic in The KING.”  

He continued: “Every time I lace my boots, my KING boots, I will do anything to achieve all of my dreams to honor my name and that of all those great ones who wore the KING before me. This will be my PUMA history. The KING is back!”

Neymar has won several trophies in Brazil, Spain and France, as well as the Champions League and the Copa Libertadores. He also won the Olympic Gold Medal with the Brazilian National Team in 2016. He has scored 61 goals in 101 matches for Brazil, making him the third highest goal scorer for his national team.  

He currently plays for Paris Saint-Germain (PSG) and has won three French league titles, two Coupe de France, and two Coupe de la Ligue. He played an important role in leading the club to its first ever Champions League Final in 2020.

*the company which holds the image rights of the athlete

AFTNews, Footwear

PUMA Enters New Era With Cushioning Technology XETIC

Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology. Today marks a new era where mechanical cushioning and foam come together. This ultramodern performance innovation provides excellent comfort for walking and is introduced in a new street-ready sneaker called Calibrate Runner.

https://youtu.be/R5e-ON-NxUA
Calibrate Runner, Puma’s latest shoe with XETIC technology

The futuristic looking XETIC material may first appear like it’s 3D printed, but it is in fact made of foam with its named derived from “auxetic materials”. When subjected to mechanical stress like compression, XETIC shows off a certain behaviour and cushioning which provides an excellent means of comfort.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and
quickly find the optimal structure for calculated cushioning.”
PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner.

Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

Calibrate Runner has a unique futuristic aesthetic with the visible XETIC technology, and will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia Pacific from 15 Oct 2020 and retailing at MYR659.

AFT Features, AFTNews, Fitness, Men's Health, Women's Health

PUMA House of Hustle

PUMA House of Hustle was held at Sentul Depot, Kuala Lumpur on 28 – 29 September 2019. The main events were training sessions, 3-on-3 futsal and 3-on-3 basketball tournaments.

 

The training sessions were held three times a day and each had a total duration of 3 hours and 15 minutes. We participated in Session 2 of the first day of PUMA House of Hustle.

They had Animal Flow, Rhythmic Boxing and HIIT for all of the training sessions. We found all of the exercise quite challenging. The movements were a little bit hard to follow but it was fun because we learned new things from Animal Flow and Rhythmic Boxing.

https://www.australiafitnesstoday.com/wp-content/uploads/2019/10/Dany-barai.mp4?_=1

Animal flow is a training that focused largely around ground-based work and it develops mobility as well as power. Animal Flow is inspired by animal movements and focusses on improving our core stability, overall strength and body awareness without any fitness equipment. Dany found it to be quite difficult as he has not been active the past few months.

Next up was Rhythmic Boxing – a 45 minutes workout slated to be the next generation of boxing where each punch and slide is driven by music beats. This, again, exhausted Dany as the intensity was very high and the movement also quite difficult for him. He didn’t manage to finish the session but was quite impressed with some of the participants that managed to finished the second segment and also the fact that they stayed to continue with the last segment.

The last segment of PUMA’s House of Hustle was HIIT or High-Intensity Interval Training. By this time the boys were quite exhausted but they soldiered on to prove to themselves that they can do it, except for Dany. He tried but faltered quite a few times. Maybe they were inspired to continue with the session as the other participants had not quit.

There was an emcee that was present during the breaks in between exercises. He was great and kept interacting with the participants.

Delicious and healthy Jello

The event was also surrounded by many booths like food, beverage, sports accessories. We got a chance to try a refreshing coconut jelly called ‘Jello’ after we were done with the training sessions. There are many toppings that you can choose like cendol, brown sugar, mango and many more.

Then, we went to the warehouse next door to watch the futsal and basketball tournaments, and other games.  The place was filled with the crowd cheering and supporting each other.

They also had a ninja warrior-like obstacle course, basketball shooting, golf simulator and punching bag.

Overall we had a great and pleasant time in participating in the event. They also enjoyed the vibe around the venue that gave out a cool and chill vibe.

 

From left: Shauqi, Ahmad and Dany

Shauqi loves to play sports such as volleyball and badminton. A coffee lover, he invites readers to have coffee with him.

Ahmad is trying to become a professional e-sports player, specifically Mobile Legends. Follow and like his idn: Schen.

Dany is a 20-year-old who looks 15. Follow this normal lad from KL on Instagram: @danyhaiqal

 

 

 

AFTNews, Fitness, Men's Health, Wellness, Women's Health

Hit up your squad as PUMA presents the House of Hustle

Introducing a unique fitness event, global sports brand PUMA is offering two full days of intense fitness session comprising of 3-on-3 Futsal, 3-on-3 Basketball and a challenging training segment. Themed “House of Hustle”, this performance event is different in that it aims to appeal to everyone from football, basketball lovers to fitness freaks.

In order to test participants’ willpower and limit, three classes have been arranged under the training category – Animal Flow by Babel Fit, challenges participants to put their muscular endurance and strength to the test on different levels; Rhythmic Boxing by TRIBE Boxing, aims to combine boxing, body conditioning, and cardio all in one; High Intensity Interval Training (HIIT) by Ministry of Burn, strengthens participants’ determination through a series of muscle building and body strengthening routines. 

Programmed specifically for basketball and futsal enthusiasts, participants can compete in the 3-on-3 basketball or futsal tournament. Both tournaments will consist of a group stage and knockout stages where participating teams will be split into groups of four before the top two placed teams enter into the knockout rounds to fight for the top spot. 

To further add some excitement to these high-spirited matches, winners stand a chance to take home elusive cash vouchers totalling up to RM19K. For the championship title, participants will walk away with RM 5,000 of PUMA cash voucher to be used in any of the PUMA stores nationwide. For first and second runner up, participants will receive RM 3,000 and RM 1,500 PUMA cash vouchers respectively.  

The event hall will be separated into categories consisting of training, basketball, and futsal. Besides these three main categories, there are other activities lined up such as an obstacle challenger course, golf simulator, punching bags, and basketball shooting. Participants can challenge themselves and put their skills sets to the test, thus keeping them entertained throughout the day. 

With a combination of three different curated training categories all under one roof, fitness enthusiasts, celebrities and social media influencers will be joining this event at Sentul Depot, Kuala Lumpur. Upon registration, participants will also be able to receive goodie bags including a PUMA t-shirt and a drawstring bag.

With a plethora of food vendors, participants can indulge in some healthy food and drinks after their workout sessions. Apart from that, there will be a health check booth by Guardian where participants can get their basic health check with a minimum fee. This is to take preventive measures and manage potential health problems should it be necessary.   

“PUMA had a vision to redefine the performance philosophy, and as this event promises participants a fun-filled, high-energy, and challenging experience, it is indeed exciting and truly inspiring to see participants getting pumped up for this event,” stated Tim Tham, PUMA’s Southeast Asia Marketing Manager.

Stay accountable to your fitness goals by signing up in this highly exhilarating sports event. Whether you are seasoned trainer, football player or a basketball fan, this event is made for you. 

Head on to www.puma-hoh.com/my.php now to register for early bird rates as low as RM35 per pax and get ready to hustle!