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Traditional Chinese Medicine Brand GuangYuYuan to make Global Debut at Paris Fashion Week

-China’s oldest TCM brand to sponsor rising fashion star in unprecedented collaboration with tech giant Tencent

— Oldest TCM brand in China, with a history of nearly 500 years

— Guo Jiaxue, Chairman of the Board of GuangYuYuan: “Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two of the pillars our company is built on.”

BEIJING, Sept. 27, 2017 /PRNewswire/ — The oldest of the “Big 4” Traditional Chinese Medicine brands, GuangYuYuan, will be making its global debut at Paris Fashion Week on 1 October 2017.


Chinese designer Big-King sketches a GuangYuYuan inspired design for his Paris Fashion Week Debut

At an event organized by tech giant Tencent, during the finale of the biannual international “Big 4” fashion weeks, GuangYuYuan will sponsor an innovative runway show by up-and-coming Chinese designer Liu Qing, also known as Big-King, in what will be his first Paris runway show.

Guo Jiaxue, Chairman of the Board of GuangYuYuan Chinese Herbal Medicine Co., Ltd. explained the motivation behind this unique collaboration: “Very few companies in the world boast a heritage as long as ours. For GuangYuYuan, the preservation of traditional culture and encouraging innovation are two of the pillars our company is built on. We are excited to see how Big-King is able to incorporate distinctly Chinese elements into his designs, as well as some elements that reflect our own history of nearly 500 years.”  

The GuangYuYuan-sponsored show received special permission to be held in the magnificent Musee Jacquemart-Andre, the first runway Paris Fashion Week show ever held in the museum. GuangYuYuan will also have highlights from its brand culture and design aesthetics on display during its Paris debut.

About GuangYuYuan

GuangYuYuan was founded in 1541. In 2003 it was acquired by a leading Chinese pharmaceutical conglomerate, Xi’an Dongsheng Group, and is listed on the Shanghai Stock Exchange under the name GuangYuYuan Chinese Herbal Medicine Co. Ltd., stock number 600771. In 2006, GuangYuYuan was honored by the Chinese Ministry of Commerce, receiving its “Time-Honored Brand” appellation. Two of GuangYuYuan’s oldest products, GuilingJi and Dingkun Dan, have been declared to be part of China’s intangible cultural heritage and their formulas have been named national secrets.

Website: www.guangyuyuan.cn

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AFT Features, PRNews, Travel & Wellness

adidas and Wanderlust Break the GUINNESS WORLD RECORDS(TM) Title for Most people doing yoga in pairs

NEW YORK, Sept. 12, 2017 /PRNewswire/ — On Sunday, September 10th adidas and Wanderlust broke the official GUINNESS WORLD RECORDS Title for Most people doing yoga in pairs at the Wanderlust 108 Brooklyn event in Prospect Park. Led by yoga instructors Elena Brower and Lauren Imparato, over 2500 people participated in the record breaking attempt that lasted approximately 10 minutes. The partner flow included three poses — Thick Tree, Supported Chair and Supported Seat Twist.


adidas and Wanderlust Break the GUINNESS WORLD RECORDS Title for Most People Doing Yoga in Pairs – Sept 10, 2017

adidas and Wanderlust Break the GUINNESS WORLD RECORDS Title for Most People Doing Yoga in Pairs – Sept 10, 2017

“The partnership with Wanderlust allows us to create new and exciting opportunities. Breaking a GUINNESS WORLD RECORDS title was a unique way for us to bring people together and celebrate the largest Wanderlust event in the world,” said Alison Stewart, Senior Director for adidas Women’s.

adidas and Wanderlust share a vision of holistic, high-touch experiences that create community around sport and mindful living. Wanderlust’s transformative events attract some of the world’s most versatile and committed fitness and healthy-lifestyle devotees, including trainers, instructors and attendees. A Wanderlust 108 is full day celebration in support of the mindful movement, featuring a triathlon of three intentional activities in a local park: a 5K run, an outdoor yoga flow class and a guided meditation.

“Wanderlust’s mission is to help people to find their true north, and part of that is making yoga, meditation and mindfulness practice something that’s accessible, attainable, community-focused and fun. The idea of getting grounded while also setting a world record with a friend was immediately appealing, and we’re thrilled to be working with adidas and Guinness to make it happen,” said Sean Hoess, co-CEO of Wanderlust.

For additional images and information, please refer to the media contacts above.  For more information about Wanderlust events please visit www.wanderlust.com. To shop the adidas x Wanderlust Co-Branded apparel collection please visit www.adidas.com.  

About the adidas Group
 adidas is a global leader in the sporting goods industry. A designer and developer of athletic and lifestyle footwear, apparel and accessories, adidas has the mission to be the best sports brand in the world. Headquartered in Herzogenaurach, Germany and Portland, Ore., adidas employs more than 60,000 people across the globe and generated sales of EUR19 billion in 2016.

About Wanderlust:
Wanderlust Holdings, LLC is a global yoga lifestyle company founded in 2009. Our mission is to help you find your true north — to live a healthy and inspired live.  Wanderlust’s events encompass Wanderlust Festival, the largest multi-day yoga and music festivals in the world and Wanderlust 108, a one-day “mindful triathlon” taking place in urban parks across the world. In 2012, we opened the first Wanderlust Yoga studio, a re-imagination of the yoga studio experience and began offering Wanderlust Teacher Training, a yoga teacher-training program inspired by the Wanderlust festival experience. In 2015, we launched Wanderlust TV, a media platform connecting viewers with inspirational teachers and wellness experts and Wanderlust Hollywood, a 10,000 square foot center in Los Angeles, CA offering yoga and meditation classes, a world-class organic restaurant, and a full-featured performance venue.

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