Move8 • Move It • MoveAID (www.move8.org) is a fitness movement that advocates wellness education and action, making fitness accessible to all layers of society. The movement was founded by co-hosts Nikki Yeo & Jasmine Low as a way to get more people moving; head outdoors to enjoy nature and living their best lives. They get up close with everyday heroes who use their own fitness for good and find out what’s their secret to happiness.
Welcome to the first episode of the Move8 Podcast. Join co-hosts Nikki Yeo & Jasmine Low as they speak to Sally Sukkar – health advocate, body building competitor and founder of the Me Movement (www.me-movement.com.au). Sally helps people look and feel great in movement, mindset and health.
Here’s a list of her credentials:
✔ Bachelor Of Exercise and Sport Science (Majoring in health promotion) ✔ Sports Nutrition Certificate ✔ 4x bodybuilding competitor ✔ Kettlebell, TRX, SPIN, Powerlifting, Olympic lifting qualifications (psst just to name a few) ✔ Rolling out a foundations of movement course ✔ Sally also loves her food and family ✔ Sally sings! No really, she does! Listen until the end of the podcast.
Sally and Move8 Fitness have come together to offer this 30-day exercise program, delivered virtually to your convenience. Click on the button below to learn more!
A calorie is a unit used to measure the value of energy obtained by the body when consuming food or drink. To ensure that your nutritional needs are well fulfilled, you should look at the calorie levels in the food or drinks you consume. Lately, more food products come with its list of food calories in their labels.
Calorie content in food can be determined by the nutritional content such as fat, carbohydrates and protein contained in the food itself. Fat produces the most calories, which is 9 calories / gram. Meanwhile, carbohydrates and protein contain 4 calories per gram. Foods that contain lots of fat are foods that are high in calories. On the other hand, those that have low calories are fruits and vegetables because they contain lots of fibre and are high in water content.
Buntil Grated coconut mixed with anchovies wrapped in taro or cassava leaves
100
106
1,25
Gudeg Jackfruit stewed with coconut milk and palm sugar.
150
132
1,75
Drinks Group A
Drink Description
Weight (gr)
Calories
Unit
Te’h (Cangkir) A cup of Tea
1
0,4
2,8
Kopi (Cangkir) A cup of Coffee
1
18
0,25
Juice Tomat (Gelas) Tomato Juice (Glass)
100
20
0,25
Juice Melon (Gelas) Watermelon Juice (Glass)
150
35
0,5
Drinks Group B
Es Kelapa Muda (Gelas) Young coconut drink with ice (glass)
100
42
0,5
Es Cendol Iced Cendol
100
168
2
Susu Skim Skimmed milk
15
54
0,75
Coca Cola Diet (Kaleng) Diet Coke (Can)
1
1
0
Prepared Meals Group A
Name of Dish
Weight (gr)
Calories
Unit
Asinan Pickled vegetable
250
208
2,5
Toge Goreng Fried bean sprouts
250
243
3
Prepared Meals Group B
Gado – Gado Indonesian salad with peanut sauce dressing
150
295
3,75
Ketoprak Indonesian rice dish with peanut sauce
250
153
2
Pempek Palembang’s fish and tapioca dish
200
384
4,75
Rawon Surabaya’s beef soup with a special keluak ingredient
160
331
4
Soto Ayam Chicken Soto
100
101
1,25
Soto Padang
100
127
1,5
Tongseng Mutton and vegetable curry
120
331
4
Prepared Meals Group C
Hamburger
125
257
3,25
Kerupuk Palembang Crackers
50
168
2
Kerupuk Udang Prawn crackers
20
72
1
Mie Bakso Bakso noodles
200
302
3,75
Nasi Tim Ayam Steamed chicken rice
420
588
7,25
Pizza
125
163
2
Sate Kambing Goat satay
180
729
9
Sayur Krecek
175
249
3
Siomay
100
361
3,75
Soto Betawi
150
135
1,75
Soto Makasar
150
525
6,5
Soto Sulung
150
86
1
Buah -Buahan Golongan A
Nama Masakan
Berat(gr)
Kalori
Unit
Apel
160
92
1
Apel Merah
140
82
1
Belimbing
160
80
0,75
Duku
200
81
1
Jambu Air
60
35,4
0,5
Jambu Biji
320
157
2
Jeruk Medan
140
46
0,5
Jeruk Pontianak
150
67
0,75
Jeruk Sunkist
200
40
0,5
Mangga Manalagi
100
72
1
Nanas
200
104
1,25
Pepaya
100
46
0,5
Pir
200
80
1
Pisang Rebus
125
136,5
1,75
Salak
150
63,6
0,75
Semangka
150
48
0,5
Buah – Buahan Golongan B
Alpukat
100
85
1
Anggur
125
60
0,75
Lengkeng
100
79
1
Melon
120
46
0,5
Mangga Harum Manis
300
90
1
Pir Hijau
200
105
1,25
Pisang Ambon
100
74,2
1
Pisang Barangan
200
236
3
Pisang Mas
125
120
1,5
Pisang Raja
150
126
1,5
Sirsak
125
55
0,25
Buah – Buahan Golongan C
Durian Montong
100
134
1,5
Rambutan
100
69
0,75
sawo
100
92
1,75
Makanan Ringan Golongan A
Nama Masakan
Berat(gr)
Kalori
Unit
Arem – Arem
75
225
2,75
Bubur Kacang Ijo
100
102
1,25
Ketupat Ketan
120
216
2,75
Lemper
70
247
3
Lepet
120
210
2,5
Lepet Ketan
170
346
4,25
Makanan Ringan Golongan B
Bolu Gulung
110
300
3,75
Cakwee
50
143
1,75
Getuk Lindri
60
127
1,75
Hot Dog
100
285
3,5
Kerak Telur
120
599
7,5
Kue Nagasari
70
149
1,75
Kue Pancong
80
231
3
Mini Croissant
80
406
5
Sandwich
100
164
2
Serabi Pandan
60
137
1,75
Semar Mendem
100
247
3
Uli + Tape Ketan
160
559
7
Makanan Ringan Golongan C
Bakpia
25
68
1
Bakwan
100
270
3,25
Bika Ambon
50
99
1,25
Black Forrest
200
585
7,5
Cara Bikang
70
128
1,5
Cheese Cake
10
281
3,5
Dunkin Donat Keju
170
283
3,5
Emping Melinjo Asin
25
173
2,25
Kastengels (10 bh)
100
426
5,75
Keju Lembaran (1bh)
20
65
3,25
Kerupuk Mie
25
119
1,5
Klepon
60
68
0,75
Kroket Kentang
75
146
1,25
Kue Ape
60
151
2
Kue Cubit
60
183
2,25
Kue Cucur
90
152
2
Kue Ku
50
237
3
Kue Lumpur
80
232
3
Kue Pukis
40
181
2,25
Lapis Legit
50
307
3,75
Lemet/Timus
120
603
7,5
Lopis Ketan
125
350
4,25
Lumpia
60
76
1
Martabak Keju
100
265
.3.25
Martabak Mesir
100
200
2,5
Martabak Telur
95
196
2,5
Muffin Coklat
80
361
4,5
Muffin Keju
80
400
5
Nastar (7bh)
150
538
6,75
Onde – Onde
65
317
4
Pastel
75
302
3,75
Potato Chip
170
298
3,75
Putu Mayang
120
98
1,25
Rempeyek Kacang
50
250
3
Risol
100
247
3
Roti Coklat
100
240
3
Sosis Solo
50
191
2,25
Sus Vla
85
129
1,5
Talam Hijau
70
292
3,5
Tabel kalori makanan di atas dapat Anda gunakan sebagai patokan sudah cukupkah kandungan kalori yang anda konsumsi selama ini?
Kebutuhan Kalori Makanan
Sekedar informasi tembahan, kebutuhan kalori untuk setiap orang dapat berbeda, tergantung dari usia, jenis kelamin & aktifitas yang dilakukan. Misalnya untuk orang dewasa yang berprofesi sebagai atlit tentu memiliki kebutuhan kalori yang berbeda dengan anak usia 3 tahun.
Ketika membeli makanan kemasan, pastikan untuk melihat kandungan nutrisi dari makanan tersebut (biasanya terdapat pada bagian belakang kemasan), sehingga dapat melihat jumlah kalori per sajian/kemasan.
Berikut adalah tabel kebutuhan kalori untuk berbagai kelompok umur. Tabel ini dapat membantu mengetahui kebutuhan kalori berdasarkan usia, jenis kelamin & aktifitas yang dilakukan.
Tabel Kebutuhan Kalori
*Adanya rentang kalori menunjukkan kebutuhan kalori yang berbeda berdasarkan usia dari tiap kelompok. Remaja & anak-anak membutuhkan kalori yang lebih banyak seiring dengan bertambahnya usia. Akan tetapi pada orang dewasa, akan membutuhkan kalori yang lebih sedikit seiring dengan bertambahnya usia.
Keterangan aktifitas yang dilakukan:
Aktifitas menetap: Suatu gaya hidup dimana aktifitas yang dilakukan hanya berhubungan dengan kegiatan sehari-hari.
Cukup aktif: Suatu gaya hidup yang termasuk didalamnya melakukan aktifitas fisik yang setara dengan berjalan kaki sebanyak 2,5-5 km sehari.
Aktif: Suatu gaya hidup yang termasuk didalamnya melakukan aktifitas fisik yang setara dengan berjalan kaki > 5 km sehari
Berikut adalah contoh pembagian makanan untuk sehari pada orang dewasa, menurut kecukupan energi:
Bila masih ragu mengenai pola makan yang sedang dilakukan, dapat berkonsultasi dengan dokter atau pun ahli gizi untuk mendapatkan pola makan yang sehat & sesuai…
#RunForChildren in 2021 is a 42-minute virtual run to raise awareness and advocate for the 42 rights of children.
The World Vision Virtual #RunforChildren is back! Author and World Vision Ambassador Marilee Pierce Dunker is daughter to American missionary Dr Robert Pierce who founded World Vision in 1950 when he returned to America after travelling to China and Korea. There, he encountered people living without food, clothing, shelter or medicine. Team AsiaFitnessToday.com spoke to Marilee Dunker in Kuala Lumpur in May 2019 at the launch.
Under the United Nations Convention on the Rights of the Child (UNCRC), children have 42 rights. These rights are based on what a child needs to survive, grow, participate and develop their full potential. They apply equally to every child, regardless of ethnicity, gender or religion. Learn more here.
Proceeds from the World Vision annual #RunForChildren are channelled to child protection efforts in Malaysia and overseas to support children’s safety, to call out violence when it occurs, and to work with survivors to heal and recover so children can experience a safe and secure childhood that will advance their sense of well-being.
When you sign up for #RunForChildren, you’ll be running for the child on your bib – to ensure that their rights are protected! Your participation helps give children a safe and secure childhood 👧👦🧡 It Takes You & I
Click here to visit the World Vision Malaysia page to join.
Disrupt. Break away. Change the game. That’s how PUMA runs things and in 2021, PUMA Running is coming back—hard.
PUMA NITRO Deviate Women’s
PUMA’s history is packed with nearly 75 years of world records, firsts, and only from Abebe Bikila to Bill Rogers to Sabrina Mockenhaubt to Usain Bolt. In industry years, this makes us faster since forever, and we believe now is the time for us to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities.
We overhauled our products and developed new technologies to create an effortless run. Years of research and testing have gone into four new key styles — Deviate, Velocity, Liberate, and Eternity — all featuring our cutting-edge supercritical foam technology, NITRO.
“With PUMA Running, we set out to create an effortless run for runners,” said Erin Longin, Global Director of the Running and Training business unit at PUMA. “Our new running shoes feature our most innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.”
The new PUMA Running range includes specially engineered designs for female runners including a brand-new women’s last developed for the female foot in all four styles. PUMA believes women are the future of running which is why we’ve signed some of the top distance athletes in the sport — Molly Seidel, Gesa Krouse, Aisha Praught Leer, Fiona O’Keefe, and Taylor Werner.
“The more we researched our consumer we learned that the idea of change resonates with runners,” Longin said. “Runners always strive for change, to better themselves and the greater good so we landed on the concept of SPARK CHANGEto bring meaning and energy to everything we do in running.”
In addition to the four new styles launching, PUMA Running is providing the spark for a new generation of runners and engaging the running community through purpose-led initiatives. In partnership with Women Win and our athletes, PUMA is donating to foundations aimed at furthering women in sport. The PUMA Running Spark Change Fund will help to support charities with the greatest need in an effort to establish greater gender equity in the sport of running.
Deviate, Velocity, Liberate, and Eternitystyles are available starting February 4 (in Asia with selected styles) and March 4 (globally) on PUMA.com, PUMA Stores, and selected retailers worldwide.
Asia Fitness Today x Move8 fitness movement will be conducting Rajio Taiso lessons virtually every Friday starting 19th Feb 2021. Click here to join us for our Facebook Live sessions!
It is commonly known that regular exercise is needed to have a healthy and disease-free life but in the current fast-paced life, it is extremely difficult for a lot of us to exercise daily.
From commuting to and from work to the long office hours, most of us want to relax and rest once we reach home. So how do we fit exercise into our busy schedules?
Japan has figured out the answer and it is really simple- exercising at work. In Japan, it is a must to exercise at work.
When the clock hits 1:00pm, workers jump up from their table and undergo a 10-minute vigorous stretching and bending routine. Companies like Toyota have their own in-house workout space. Sony employees join an exercise drill daily at 3:00 PM and it’s for all levels of floor workers up to management executives. Rakuten installed some 12,000 movable desks so that its employees could switch between sitting and standing positions throughout the day.
Radio Taiso done in Vietnam
In Japan, this morning exercise is referred to as “Rajio Taiso” or “Radio Exercise.” The radio comes on, employees gather together, and the exercise routine begins. Exercise programmes at work are so common in Japan that there is a radio station – Radio Taiso – that plays nothing but music to exercise to, along with instructions for simple, low-impact aerobic exercises to be performed in groups.
Radio-taiso is Japan’s national exercise. It has been a key role in promoting the health of the citizens. These are short exercises that can be done by people of all ages and some can even be done while seated.
Radio-taiso gymnastic exercises are carried out in schools, workplaces and other community gathering spaces. For Japanese people, these exercises are deeply familiar. Participants carry out thirteen types of exercises in about three minutes to record light piano music.
According to Japan Post Insurance, the first broadcast took place in 1928, and the aim was to improve the health of the general public in Japan. Ever since then, this tradition of Rajio (radio in Japanese) Taiso has been incorporated into a lot of Japanese people’s morning routines.
However, you will be surprised to know that Radio- taiso was invented in the U.S and was brought to Japan from America. Radio calisthenics was invented in the 1920’s to inspire Americans in major cities to start their day with some light, healthy exercise.
Inspired by a similar exercise in the US, Radio Taiso was designed to keep Japanese soldiers as well as women and children at home fit and healthy. Even after nearly 9 decades, Radio Taiso remains a popular morning activity.
Radio-taiso is a radio program that broadcasts a set of warm-up exercise guidelines along with music. In Japan, the public broadcasting company NHK, broadcasts the program at 6:30 am every morning in their channel NHK Radio 1. The program lasts for approximately 10 minutes.
A gentle but upbeat male voice begins the steady exercises, instructing listeners to jump forwards and backwards, roll their hips and stretch their joints to the beat of a cheerful piano tune. There is even a visual version available through NHK where a seated routine is demonstrated for those who cannot stand.
Radio-taiso exercises are divided into two sections. The first section is for improving the fitness of people at all ages and the second section is designed to improve muscle strength. The second half is mainly aimed at the younger generation.
This effective method of exercising saw an increase in productivity of the employees. One study conducted by Briston University on 200 employees found that employees who exercised had a higher score than those who didn’t.
Consultate General of Japaan in Los Angeles, USA
Participants’ scores were 21% higher for concentration on work, 22% higher for finishing their work on time, 25% higher for working without unscheduled breaks, and an incredible 41% for feeling motivated to work.
Many other companies around the world have taken inspiration from Japan and incorporated a similar model of movement for their employees.
Also featured in Mongolia!
For instance- Swedish company Skanska took a note from Japan and encouraged their construction workers to participate in a 10 minute exercise and stretching workout in the morning. As a result, workers reported fewer injuries, better sense of motivation and a feeling of community.
Honda introduced a similar model in their South Carolina plant. Before every shift, the workers engage in a two minute routine with music. The exercises target hands, shoulders and other muscles that the workers repeatedly use during their shifts. As a result, they were able to reduce health costs and injuries.
Japan’s radio-taiso shows us how simple exercising can be and how even 5 minutes of exercise can make a huge difference in our productivity.
This article has been researched, compiled and written by the team at Asia Fitness Today News Network (AFTNN); Sneha Ramesh – Intern, Monash University (Sunway campus), Syuhada Adam – Editorial consultant, Nikki Yeo & Jasmine Low – Director/Producer.
The “Taipei International Sporting Goods Show” (TaiSPO) organised by the Taiwan External Trade Development Council (TAITRA) will be held at the Taipei Nangang Exhibition Center Hall 1 (TaiNEX 1) from March 3rd to March 6th, 2021.
The innovative month-long integrated online platform (TaiSPO Online) will be launched on March 3rd, 2021 as a comprehensive sporting goods sourcing platform.
The TaiSPO Online platform has four major features: “Virtual”, “Network”, “Experience”, and “Insight”. The virtual presentation will be alike to the presentation in the physical exhibition hall, allowing participants to feel like they are in a real exhibition area. International buyers will be able to “Leave a Message”, “Make an Appointment”, and “Matching”, allowing buyers to have direct online discussions with exhibitors, who can in turn connect and engage with potential buyers.
An online exhibition zone will be set up at the physical exhibition site, allowing visitors to visit the event virtually, giving an immersive user experience and enable interactaction between exhibitors and buyers.
For more information, click here to visit the official website.
Sports company PUMA has launched the revolutionary ULTRA 1.1 football boot, bringing groundbreaking innovation and uncatchable speed to the world of football. Speed is in PUMA’s DNA, continuing this legacy PUMA introduce the next generation of speed. The ULTRA 1.1 features PUMA exclusive MATRYXEVO® technology, providing elite-level stability, durability and traction. The speed boots are launched in Malaysia today following the global launch recently.
Following years of testing and player feedback from some of the world’s best attacking players, including Antoine Griezmann, Sergio Agüero and Nikita Parris, the PUMA ULTRA 1.1 is engineered to deliver the game’s fastest football boot. Combining a dynamic silhouette that utilizes a fully engineered and technologically advanced, lightweight MATRYXEVO® upper with an instinctive running spike outsole to create the ultimate weapon for speed.
The MATRYXEVO® upper enables PUMA to utilize a single layer of material that is closer to the foot, whilst providing outstanding support at an extraordinary light weight. This signals the first time this material has ever been utilized in a football boot.
“A key feature of the new MATRYXEVO® material is that it is one layer. We wanted to embed all the functionality into one upper material to make it as foot-friendly as possible. This helps to create a superior fit without perforating the material to keep it lightweight, strong and durable. The feedback from our professional players and our consumer testing has been exceptional,” said Roman Girard, Senior Head of Innovation, PUMA.
After years of testing the materials properties, PUMA has worked with its partners to develop a method to coat each individual fiber – an industry first, and constructed the perfect blend of polyester yarns, carbon yarns and aramid fibers. The extremely strong aramid fibers run through the lateral side of the upper. Player feedback identified that players needed more support on the lateral side to keep them locked in, preventing the material stretching over the tooling. The carbon yarns provide superior lightweight benefits and additional foot support to ignite explosive forward motion.
Peter Stappen, Lead Product Line Manager, PUMA said: “Our goal was not to create the lightest boot possible, but to create a speed boot with optimal weight for speed to ensure features such as control, traction and comfort were not compromised. We were not about chasing grams, but about chasing adrenaline. When we put all the components together, the boot had all the essential properties we wanted; comfort, stability and durability but maintained an exceptionally light weight.”
A GripControl Pro skin has been applied to key areas of the upper to provide complete and decisive control of the ball when moving at uncatchable speeds. Bonded to the upper is a lightweight PEBA SpeedUnit outsole, featuring a split sole design inspired by PUMA running spike DNA for dynamic acceleration. The sole plate combines subtle ‘spikes’ in the forefoot and V-shaped blades for added aerodynamics, configured for explosive speed.
The PUMA ULTRA 1.1, retailing for RM829, is now available across major PUMA stores, Football Republic, and TFC outlets nationwide.
Global sports company PUMA has signed a long-term partnership with Brazilian football player Neymar Jr., represented by NR Sports*, one of the most successful athletes of his generation, who will wear PUMA’s legendary PUMA King football boot.
Neymar will not only wear the PUMA King on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products.
“Neymar Jr. joining our PUMA Family is fantastic”, said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and extremely relevant for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch.”
In a message to his fans on his social media channels entitled “The King is Back”, Neymar Jr. spoke about the impact that football greats such as Pelé and Maradona have had on his life, and his decision to follow in their footsteps by partnering with PUMA.
“I grew up watching videos of great football legends such as Pelé, Cruyff, Eusebio and Maradona,” Neymar Jr. said. “These were the kings of the pitch, the kings of my sport. I wish to bring back the legacy that those athletes created on the pitch. They each played in PUMA, and each of them created their magic in The KING.”
He continued: “Every time I lace my boots, my KING boots, I will do anything to achieve all of my dreams to honor my name and that of all those great ones who wore the KING before me. This will be my PUMA history. The KING is back!”
Neymar has won several trophies in Brazil, Spain and France, as well as the Champions League and the Copa Libertadores. He also won the Olympic Gold Medal with the Brazilian National Team in 2016. He has scored 61 goals in 101 matches for Brazil, making him the third highest goal scorer for his national team.
He currently plays for Paris Saint-Germain (PSG) and has won three French league titles, two Coupe de France, and two Coupe de la Ligue. He played an important role in leading the club to its first ever Champions League Final in 2020.
*the company which holds the image rights of the athlete
Global smartphone brand HONOR today announced its business achievements for the first half of the financial year 2020 as part of the Huawei Consumer Business Group’s (CBG) dual-brand strategy. The company also revealed its plans for the second half in the local market.
In China, smartphone sales fell by 22% year-on-year in the first quarter, with an exception of Huawei, which saw a 7% increase compared to the same period last year.
Huawei’s overall net profit grew by 13.1% year-on-year in first half of the financial year 2020 – elevating the brand’s ranking in the Fortune Global 500 2020 to 49th place. As for HONOR, the brand ranked 21st in brand equity researcher BrandZ™’s “Top 50 Chinese Global Brand Builders 2020” list and saw a 34% increase in its brand score comparing to 2019.
In Malaysia, HONOR saw a 62% year-on-year increase in its wearables being sold out in in first half of the financial year 2020 – an impressive feat, considering that it has only been less than two years since the company launched its Intelligent Lifestyle range. This achievement is largely attributed to its “1+8+N” All-Scenario Strategy and earned the brand second place in the wearables category in Malaysia in the first quarter of the year.
The company also saw a significant increase of 38% in smartphone sell-outs in the second quarter of the year.
HONOR Malaysia welcomes its new Country Head
In August, HONOR Malaysia welcomed its new Country Head Mr. Daniel Guo. In his role, Mr. Guo oversees all business strategy implementations and operations across all departments.
Mr. Guo has 19 years of experience in the technology industry, in both corporate and consumer divisions. During this time, he gained a wide breadth of experience in multiple markets, including Europe, Asia, and the Middle East.
Mr. Guo has also held a number of senior management positions within the CBG, both in China and globally. Most recently, he was Director of HONOR International Business – a role he held since November 2015 where he led international sales operations and oversaw the go-to markets for HONOR.
Exciting tech innovations in store for H2 2020
For the second half of the year, HONOR will continue leveraging Huawei’s latest innovations to offer local consumers accessible products that features the brand’s latest technology, superior quality, and a youthful personality.
The following are HONOR’s highlights consumers can look forward to in the second half of year 2020:
High Performance Cameras: HONOR’s improved industry-leading cameras ensure a richer photography experience.
HONOR Shark Tech: A new concept for youth to experience the latest technological innovations across all upcoming HONOR products – from smartphones to laptops.
HONOR Youth Club: A community youth club under HONOR Club for members to connect and share through technology. HONOR will welcome young opinion leaders to create a diverse and open platform for members to explore their unique personalities.
HONOR Intelligent Lifestyle3.0: Continuous expansion of variety to offer consumers a more sophisticated and connected lifestyle under four pillars: Intelligent Tech, Health, Work and Entertainment.
Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology. Today marks a new era where mechanical cushioning and foam come together. This ultramodern performance innovation provides excellent comfort for walking and is introduced in a new street-ready sneaker called Calibrate Runner.
https://youtu.be/R5e-ON-NxUA
Calibrate Runner, Puma’s latest shoe with XETIC technology
The futuristic looking XETIC material may first appear like it’s 3D printed, but it is in fact made of foam with its named derived from “auxetic materials”. When subjected to mechanical stress like compression, XETIC shows off a certain behaviour and cushioning which provides an excellent means of comfort.
“PUMA’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.” PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.
The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner.
Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.
Calibrate Runner has a unique futuristic aesthetic with the visible XETIC technology, and will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.
PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia Pacific from 15 Oct 2020 and retailing at MYR659.
