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AFT Features, AFTNews, Features Malaysia, Sport

Tourism Selangor hosts its 2nd Golf Tournament – A step into the tourism economic recovery phase

The 2nd Tourism Selangor Golf Tournament 2020 descended at Templer Park Country Club, Rawang on Sunday, September 13th, which marked its second year of establishment following the 2019 debut.

The 18-hole tournament welcomed a plethora of golfers; from golf industry players, top management in the private sector, celebrity golfers, Tournament Sponsors, golf enthusiasts, and members of the Media, to the representatives from Government-linked Companies (GLCs). The Tournament paved the way for the strengthening of existing or future relations among contesting golfers in a competitive yet enjoyable setting.

The 2nd Tourism Selangor Golf Tournament 2020 was supported by Menteri Besar Selangor Incorporated (MBI Selangor), Landasan Lumayan, Central Spectrum (M) Sdn Bhd, OPG Global Sdn Bhd, WB Event and Management Sdn Bhd, Worldwide Holdings Berhad, Gamuda Land, Sweet Spot Digital (Malaysia) Sdn Bhd, and Roslan, Hazratul, Azman & Hisyam Peguambela & Peguamcara.

General Manager of Tourism Selangor, Mr. Azrul Shah bin Mohamad in a statement shared, “Tourism Selangor is proud to host this 18-hole Tournament which has entered its second year of establishment. It is of delight to see how the support and responses to this Tournament have grown over a couple of years”.

“Selangor is the leading, premier golf hub in Malaysia”, says Mr. Azrul Shah bin Mohamad, General Manager of Tourism Selangor

“Selangor is home to the highest number of Golf Clubs in Malaysia, with a total of 29 Golf Clubs across the State. Thus, from this fact alone, it cannot be denied, Selangor is the leading, premier golf hub in Malaysia”, Mr. Azrul Shah added.

The Tournament’s first tee was executed at 8.00 a.m on Sunday, on which such tremendous support received by the star-list was in favour of the Tourism Promotion Agency despite the Tournament’s second inception was held post Covid-19.

As Selangor is expected to become the host for more upcoming Golf Tournaments and Championships in the State post-pandemic, it is mandatory for organizers to strictly comply with the SOPs set by the Malaysian National Security Council (MKN) and the Ministry of Health Malaysia. Golfing in the rise of the new norms should not be less exciting yet it should be no-less of a safe setting either. One of the nearest Tournaments tailing from Sunday’s event is the Selangor Golf Classic 2020 making its debut on 29 & 30 September 2020, on which Tourism Selangor proudly becomes its Title Sponsor.

The State of Selangor through Tourism Selangor is committed to explore the opportunities and further leverage in the sports and golf tourism, as it poses as a key role in fuelling the State’s economy through domestic tourism. This tourism segmentation does not only benefit golf operators; retail, accommodation, hospitality and transportation providers will also attain a positive impact from the travels. The buzz created from golf tourism events will draw the tourists’ attention onto nearby tourism attractions such as the ones near to the Tournament’s venue in Rawang; Taman Eko Rimba Kanching and Taman Eko Rimba Komanwel.

“Pusing Selangor Dulu” is Tourism Selangor’s domestic tourism campaign

Golf tourism acts a catalyst to creating an influx of local sports tourists into the State. With the highest number of Golf Clubs in the nation, it is not an intricate effort to further penetrate the golf tourism segmentation. This is in line with Tourism Selangor’s Domestic Tourism Campaign, ‘Pusing Selangor Dulu’ (travel in Selangor first) which is growing in popularity among domestic travelers. 

The penetration of golf tourism in Selangor improves the living standard of its residents, leads to the enhancement of sports facilities across the State and increases public interest in golf making Selangor the preferred golf destination in Malaysia. 

For more information on Selangor’s latest and in-trend tourism attractions, log on to www.selangor.travel.

AFTNews, Daily Digest, Footwear

“THE KING IS BACK”: PUMA signs long-term partnership with football star Neymar Jr.

Global sports company PUMA has signed a long-term partnership with Brazilian football player Neymar Jr., represented by NR Sports*, one of the most successful athletes of his generation, who will wear PUMA’s legendary PUMA King football boot.  

Neymar will not only wear the PUMA King on pitch, but will be a brand ambassador off-pitch, wearing PUMA’s most important lifestyle, training, and sport-inspired footwear and apparel products.

“Neymar Jr. joining our PUMA Family is fantastic”, said Bjørn Gulden, CEO of PUMA. “He is one of the best players in the world and extremely relevant for the global football and youth culture. We are very excited and look forward to working with him both on and off the pitch.”

In a message to his fans on his social media channels entitled “The King is Back”, Neymar Jr. spoke about the impact that football greats such as Pelé and Maradona have had on his life, and his decision to follow in their footsteps by partnering with PUMA. 

“I grew up watching videos of great football legends such as Pelé, Cruyff, Eusebio and Maradona,” Neymar Jr. said. “These were the kings of the pitch, the kings of my sport. I wish to bring back the legacy that those athletes created on the pitch. They each played in PUMA, and each of them created their magic in The KING.”  

He continued: “Every time I lace my boots, my KING boots, I will do anything to achieve all of my dreams to honor my name and that of all those great ones who wore the KING before me. This will be my PUMA history. The KING is back!”

Neymar has won several trophies in Brazil, Spain and France, as well as the Champions League and the Copa Libertadores. He also won the Olympic Gold Medal with the Brazilian National Team in 2016. He has scored 61 goals in 101 matches for Brazil, making him the third highest goal scorer for his national team.  

He currently plays for Paris Saint-Germain (PSG) and has won three French league titles, two Coupe de France, and two Coupe de la Ligue. He played an important role in leading the club to its first ever Champions League Final in 2020.

*the company which holds the image rights of the athlete

Kid's Health, Men's Health, Wellness, Women's Health

Chiva-Som offers three complimentary online wellness services this September

International health and wellness resort, Chiva-Som, based in Hua Hin, Thailand is offering three complimentary online wellness services for guests around the world this September. These sessions are sure to provide valuable insights and tips to get the best benefits from these wellness therapies.

Guests simply need to register and fill in their details for sessions they are interested in. Chiva-Som’s health and wellness team will then send across the link to the session for the date.

PERFORMANCE: FLOW YOGA

4th September – 3pm Indochina Time (6pm SYD, MELB, CANBERRA)

The movement of the flow yoga practice is for all levels to help strengthen and mobilise muscles, joints and release toxins.

CLICK TO REGISTER

WELLNESS TALK: WAYS TO IMPROVE YOUR GUT HEALTH AND MOOD

16th September – 3pm Indochina Time (6pm SYD, MELB, CANBERRA)

This online webinar will give you knowledge in understanding potential underlying factors for mood and the vital synergistic relationship that gut health and mental health share. Here you’ll identify what contributes to poor gut health, how it affects your mood and how it can be improved with natural health interventions such as diet, herbal supplements and lifestyle interventions

CLICK TO REGISTER

PERFORMANCE: NEURODYNAMIC NERVE STRETCHING EXERCISE  

30th September – 3pm Indochina Time (6pm SYD, MELB, CANBERRA)

Neurodynamic stretching with the unique style and fluid movements of traditional Thai dancing, to create Neurodynamic Nerve Exercise. This session provides the benefits of Neurodynamic stretching, a series of postures and movements that enhance mobility and flexibility, with the benefits of Thai dancing, which has been shown through studies to improve nerve function, muscle power, and enhance blood circulation.  

This is a great class for those individuals who are interested in a simple, enjoyable, and innovative way of engaging in the ancient art of Thai dancing while gaining the benefits of enhanced flexibility, decreased pain, and improved muscle tension.  

CLICK TO REGISTER

Fit Tech & Gadgets, Fitness

Honor sees 62% YoY increase in wearables sell-outs and achieves No. 2 market position in Malaysia

Global smartphone brand HONOR today announced its business achievements for the first half of the financial year 2020 as part of the Huawei Consumer Business Group’s (CBG) dual-brand strategy. The company also revealed its plans for the second half in the local market. 

In China, smartphone sales fell by 22% year-on-year in the first quarter, with an exception of Huawei, which saw a 7% increase compared to the same period last year. 

Huawei’s overall net profit grew by 13.1% year-on-year in first half of the financial year 2020 – elevating the brand’s ranking in the Fortune Global 500 2020 to 49th place. As for HONOR, the brand ranked 21st in brand equity researcher BrandZ™’s “Top 50 Chinese Global Brand Builders 2020” list and saw a 34% increase in its brand score comparing to 2019. 

In Malaysia, HONOR saw a 62% year-on-year increase in its wearables being sold out in in first half of the financial year 2020 – an impressive feat, considering that it has only been less than two years since the company launched its Intelligent Lifestyle range. This achievement is largely attributed to its “1+8+N” All-Scenario Strategy and earned the brand second place in the wearables category in Malaysia in the first quarter of the year. 

The company also saw a significant increase of 38% in smartphone sell-outs in the second quarter of the year.

HONOR Malaysia welcomes its new Country Head

In August, HONOR Malaysia welcomed its new Country Head Mr. Daniel Guo. In his role, Mr. Guo oversees all business strategy implementations and operations across all departments. 

Mr. Guo has 19 years of experience in the technology industry, in both corporate and consumer divisions. During this time, he gained a wide breadth of experience in multiple markets, including Europe, Asia, and the Middle East. 

Mr. Guo has also held a number of senior management positions within the CBG, both in China and globally. Most recently, he was Director of HONOR International Business – a role he held since November 2015 where he led international sales operations and oversaw the go-to markets for HONOR. 

Exciting tech innovations in store for H2 2020

For the second half of the year, HONOR will continue leveraging Huawei’s latest innovations to offer local consumers accessible products that features the brand’s latest technology, superior quality, and a youthful personality.

The following are HONOR’s highlights consumers can look forward to in the second half of year 2020: 

  • High Performance Cameras: HONOR’s improved industry-leading cameras ensure a richer photography experience. 
  • HONOR Shark Tech: A new concept for youth to experience the latest technological innovations across all upcoming HONOR products – from smartphones to laptops. 
  • HONOR Youth Club: A community youth club under HONOR Club for members to connect and share through technology. HONOR will welcome young opinion leaders to create a diverse and open platform for members to explore their unique personalities. 
  • HONOR Intelligent Lifestyle 3.0: Continuous expansion of variety to offer consumers a more sophisticated and connected lifestyle under four pillars: Intelligent Tech, Health, Work and Entertainment. 

For more information, visit HONOR’s official e-commerce website and information portal at http://hihonor.com/my, or check out the official Facebook page at https://www.facebook.com/HonorMY/ for updates.

Travel & Wellness, Women's Health

Chiva-Som’s Renee Grandi Shares Her Secrets to Naturally Support Menopause

It’s time to talk menopause.  The more you can understand about the transition and how to naturally support your body through this time, the smoother the conversion.  This transition has somewhat been vilified, however, many other cultures found this time to be a new stage of life with vigour to follow – let’s go with that. 

It is essential to nourish and support your body as much as possible whilst going through this transition, by eating the right foods, supplementing with herbs and implementing lasting lifestyle changes.

Your diet will play a huge role in how your body processes menopause.  During this time your natural sex hormones (oestrogen, progesterone and testosterone) are beginning to reduce their production, due to depleted ovarian follicles.  Oestrogens are essential to bone formation and integrity, as well as supporting healthy breast tissue, mood, sleep and cardiovascular functionality. 

Fortunately, the more information you can acquire about supporting your biochemistry, the more control you have with your hormonal shift.  This is your time to holistically nourish and support your body, take a hold of the reins and look after yourself with the immense love and compassion you deserve.

Top nutrients to support menopause

Calcium rich foods

These are vital to support your bone density, structure and integrity which can become depleted in menopause.  Aim to add a daily source of calcium rich foods into your diet.

Food sources:  organic, well-source dairy, eggs,

Tip:  Try to avoid excessive black tea or coffees as this can deplete bone mineralization.

Phyto-oestrogen Rich Foods

Phyto-oestrogen rich foods compete with oestrogen receptors and help to balance out hormonal fluctuations.  These foods have been shown to decrease menopausal symptoms over 12-weeks if you substantially increase your phytoestrogens. Aim for a quarter of your daily caloric intake to be abundant in these food sources.  This is where your diet can really be nourishing and supportive to menopause symptoms and digestion due to their high fibre content. 

All phyto-oestrogen foods should be organically sourced – especially tofu and soy products!  There are 4 different types of phyto-oestrogen sources:  lignans, coumestrol, phytosterols, Isoflavones.  Mix them up daily so you can get the maximum benefits.

Lignans: Linseeds, rye, millet, sesame seeds, sunflower seeds, seaweed, buckwheat

Coumestrol: Soy sprouts, alfalafa, red clover, green beans, mung beans, red beans, split peas

Phytosterols: Olives, soy beans, pumpkin kernels

Isoflavones: Soy beans, alfalfa, red clover, parsley, chickpeas, mung beans and organic brown wholegrains

Tip: Get creative, get the ladies together for brunch, perhaps suggest that everyone is to bring a phytoestrogen rich dish! You can share recipes, cooking methods and have a good laugh.

Try to Avoid: Excessive caffeine, coffee or black teas. High sugar foods. Processed foods (keep it as wholefood as possible). Spicy foods as they may aggravate hot flushes. Eating or drinking too late before bed.

Herbs to Support Menopause

Sage (Salvia officinalis)

Sage has traditionally been the go-to herb for menopausal women to reduce hot-flushes and promote stress reduction. It has been shown to bind to GABA receptors in the brain and positively impact the nervous system. Often menopause excessively stimulates the nervous system instigating hot-flushes, sweating, and anxiety.  Supplementation can improve memory retention, reduced stress and reduce excessive sweating without all the harsh side-effects! This is a great herb to make as a strong tea and ice it for those fiery moments.

Lemon Balm (Melissa officinalis)

Lemon balm is a calming and sedative herb, perfect for getting you that well deserved restful sleep.  Menopause often disrupts rejuvinative sleep due to night-sweats, hot-flushes, increased anxiety and nervousness.  A recent 2020 study demonstrates that supplementing Melissa officinalis can significantly improve sleep, sexual desire, heart palpitations, flushes, sweating and even joint pain.  If you feel constantly on edge with mood changes galore and a longing for a deep restorative sleep, lemon balm might just be the herb for you.

Note:  Herbs and nutrients can interfere with other medications; it is important to seek advice from a trained professional prior to starting alternative therapies.

Lifestyle Recommendations

Aim to ensure a healthy weight

This will support your body from every aspect and you’ll feel great working on yourself! If you’re feeling like weight just keeps packing on, fatigue is your new shadow and depression is lurking – it might be time to check your thyroid too.

Exercise daily

Get those endorphins going! You won’t ever regret a workout, you’ll feel strong, capable and ready to take on your next task.  Remember, you are worth it, your body is worth it.

Ensure adequate sunshine

This is by far the best way to get your Vitamin-D and the perfect excuse to immerse yourself in nature.  Nature really is essential for mental health and wellbeing.

Do things that make you feel genuinely happy.

Time to self-evaluate! What do you do for fun? What makes you feel genuinely happy? It’s time to start doing this on a daily basis, life is too short to waste it being insipid.

Find your female tribe!

Get together with other women your age, be amongst the strength of women – support them and they will support you. We have evolution behind us with this one, there’s nothing like spending time with your tribe. 

By Renee Grandi, Nutritionist and Naturopath at Chiva Som International Health Resort in Hua Hin, Thailand.

AFTNews

Junk food banned from children under 18 years

AFT tracks down the reports published in Mexican news media about this recent controversial ban.

In response to Mexico’s high coronavirus death toll and a high occurence of non-communicable diseases (NCDs) like diabetes, 31 congressmen of a city in Mexico, Oaxaca passed the law last month banning the sale of snack foods like chips, candy and sugary soda drinks to children under the age of 18. One objection was noted.

Mexico’s Deputy Health Ministry Hugo López-Gatell described soft drinks as “bottled poison.”

Photo credit: Erik Mclean unsplash

In Mexico, three out of every 10 children are overweight data from the federal government’s Ministry of Health. 109 youth died from COVID-19 in July, where some of them presented with NCDs like obesity, asthma or diabetes.

“What the children should drink is water. They can have infusions, they can have a little milk, a cup or two a day, and voila. That is what children should drink, ”explained Simón Barquera Barquera, Director of the Nutrition Policy Research Division of the National Institute of Public Health of Mexico (INSP).

Simón Barquera, MD, PhD, a Friedman School alumnus (N96, NG05) was honored at the 11th annual Michael and Susan Dell Lectureship in Child Health on April 6, 2020. Pictured (from left): Simón Barquera, MD, PhD, and Deanna Hoelscher, PhD, RD, director of the MS Dell Center for Healthy Living in Texas, USA.

Diabetes, hypertension, or obesity are some of the diseases that make it difficult for people with COVID-19 to recover, and the regular consumption of sugary drinks is a trigger for these conditions, the surgeon Simón Barquera explained in an interview with Argentina’s Infobae Mexico.

The legislation was initiated by a lawyer, mother and Local Deputy for the XV district, Santa Cruz Magaly López Domínguez, who said obesity has reached “epidemic proportions” in Mexico and that Oaxaca has the highest rates of childhood obesity among the country’s 32 states.

A talk presented in March 2019 by Dip. Magaly Lopez Dominguez

Aug 6, 2020, the Morena party deputy tweeted, #Oaxaca is the first state to pass the legislation in favor of the health of girls, boys and adolescents.

A study conducted by INSP and Tufts University found that the high rates of consumption of soft drinks and other drinks with a high sugar content contributed to the deaths of more than 40,000 people a year.

Which city in Asia do you think should legislate a law such as Oaxaca’s? Do you think such a law is necessary?

References:

AFTNews, Footwear

PUMA Enters New Era With Cushioning Technology XETIC

Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology. Today marks a new era where mechanical cushioning and foam come together. This ultramodern performance innovation provides excellent comfort for walking and is introduced in a new street-ready sneaker called Calibrate Runner.

https://youtu.be/R5e-ON-NxUA
Calibrate Runner, Puma’s latest shoe with XETIC technology

The futuristic looking XETIC material may first appear like it’s 3D printed, but it is in fact made of foam with its named derived from “auxetic materials”. When subjected to mechanical stress like compression, XETIC shows off a certain behaviour and cushioning which provides an excellent means of comfort.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their high-expert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and
quickly find the optimal structure for calculated cushioning.”
PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner.

Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

Calibrate Runner has a unique futuristic aesthetic with the visible XETIC technology, and will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia Pacific from 15 Oct 2020 and retailing at MYR659.

AFT TV

Not just an ad: “You can’t stop us” by Nike

Video
https://youtu.be/WA4dDs0T7sM

This 90 secs commercial, called a film by Nike’s official page has been making its rounds on social media, so AFT did a little investigation to learn more.

“You Can’t Stop Us” features a collective of some of the world’s most memorable athletes including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,”

“We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”

Voiced by Megan Rapinoe

We love this brand’s way of advocacy, a brand with clear purpose – to empower winners with the latest in footwear and sports apparel innovation. Also, their commitment to making our world a better place. Visit https://purpose.nike.com/ if you’d like to know more.

This is the third film by Nike, and coincides with the US NBA’s return and is narrated by the US women’s football co-captain known for capturing the hearts of so many people around the world, wears the Golden Boot and holds the Golden Ball awards at the 2019 Women’s World Cup, topped off by Sports Illustrated’s Sportsperson of the Year and a out and proud PRIDE spokesperson.

Credit: https://www.instagram.com/mrapinoe/

The split screen film features seamless edits using shots of various athletes moving in sync and combining over 4,000 pieces of footage.  

Fast Facts About the Film

  • 24 sports represented
  • 53 athletes
  • 4,000 action sequences researched
  • 72 final sequences selected

“No matter how bad it gets, we will always come back stronger. Because nothing can stop what we can do together.” 

And indeed, a message for all of us during this unprecedented COVID-19 pandemic, is a message of strength in numbers.

Nike had earlier released NEVER TOO FAR DOWN featuring LeBron James, Tiger Woods and Serena Williams in May 2020.

https://www.youtube.com/watch?v=R-t8qPldklc

And here’s the first of the series, titled PLAY FOR THE WORLD released in April was made by Wieden + Kennedy in Portland. Its punchline:

“We may not be playing together. We may not be playing for our countries yet. We may not be playing for a large audience. But today we are playing for 7,800 million people ”

#stayathome #staysafe #nike

AFT TV, WWE

Insider’s look into WWE Women

Video

SportsPro, an international sporting media company based in the UK featured an online live events with interviews with some of the women in sports. This interview took place on 24 June 2020.

AFT has handpicked this event to share with you, focused on the topic:

Sport for change: Inside WWE’s women’s evolution

https://cdn.ireland.production.livestorm.io/uploads/media/file/d5eada49-d4bf-4ed5-b6de-8b25b5277c24/40815473-b2f8-4728-be77-b7881448eed1.mp4?v=1593008345
Interview by SportsPro with WWE’s Stephanie McMahon
Chief Brand Officer

History of WWE Women (1956-2002) – Part 1

History of WWE Women (2002-2010) – Part 2

WWE’s Top Asian Women are all from Japan!

Kairi Sane – photo copyright WWE.com

Kaori Housako is a Japanese professional wrestler and actress. She is currently signed to WWE, performing on the Raw brand under the ring name Kairi Sane. She a former one-time WWE Women’s Tag Team Champion with Asuka, one-time NXT Women’s Champion and the winner of inaugural Mae Young Classic tournament. Kairi was born September 23, 1988 and is from Hikari, Yamaguchi, Japan.

The Kabuki Warriors – photo copyright WWE.com

It was on an episode of SmackDown Live in 2019 that retired English professional wrestler and actress signed to WWE under the ring name Paige announced that she would be managing a newly formed women’s tag team, consisting of Sane and Asuka, aka “The Kabuki Warriors”.

Kanako Urai aka Asuka was born September 26, 1981 from Osaka, Japan is a Japanese professional wrestler currently signed to World Wrestling Entertainment (WWE) on the Raw brand. She is the current WWE Raw Women’s Champion and a former WWE Smackdown Women’s Champion. 

Bull Nakano (Japan) – photo copyright WWE.com

Keiko Aoki is a Japanese retired professional golfer and professional wrestler better known as Bull Nakano. She began competing in All Japan Women’s Pro-Wrestling as a teenager under the ring name Bull Nakano. As a wrestler she was a villain, who often teamed with her mentor Dump Matsumoto. Keiko was born Jan 8, 1968 in Kawaguchi, Saitama, Japan.

Visit www.wwe.com for more exciting updates on the world of professional wrestling! A sport so many millions in Asia-Pacific know as gusti and love to watch!

AFTNews, The World Games

The World Games sports programme out now

A detailed Sports Programme for the official sports, including disciplines and events has been published exactly two years ahead of the opening ceremony of The World Games 2022. 

The official Sports Programme includes 30 sports, 54 disciplines and 207 medal events. Most of the sports were on the programme of the previous edition of The World Games in 2017 in Wroclaw, Poland, but Softball and Racquetball are returning to the Games after a longer break. Completely new disciplines in The World Games official programme are Drone Racing (Air Sports), Canoe Marathon (Canoe), Breaking (DanceSport), Women’s Fistball, Parkour (Gymnastics) and Men’s Lacrosse.

The World Games SportsProgramme_TWG2022Download

The World Games is a multi-sport event staged every four years by the International World Games Association under the patronage of the International Olympic Committee. The 11th edition of The World Games will be held in Birmingham, Alabama, USA, 7-17 July 2022. 3,600 athletes from over 30 sports and 100 countries will take part in The World Games.