This 90 secs commercial, called a film by Nike’s official page has been making its rounds on social media, so AFT did a little investigation to learn more.
“You Can’t Stop Us” features a collective of some of the world’s most memorable athletes including Megan Rapinoe, LeBron James, Naomi Osaka, Eliud Kipchoge, Caster Semenya, Cristiano Ronaldo, Giannis Antetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,”
“We have all these people in the streets, using their voices, and those voices are being heard. I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”
Voiced by Megan Rapinoe
We love this brand’s way of advocacy, a brand with clear purpose – to empower winners with the latest in footwear and sports apparel innovation. Also, their commitment to making our world a better place. Visit https://purpose.nike.com/ if you’d like to know more.
This is the third film by Nike, and coincides with the US NBA’s return and is narrated by the US women’s football co-captain known for capturing the hearts of so many people around the world, wears the Golden Boot and holds the Golden Ball awards at the 2019 Women’s World Cup, topped off by Sports Illustrated’s Sportsperson of the Year and a out and proud PRIDE spokesperson.
The split screen film features seamless edits using shots of various athletes moving in sync and combining over 4,000 pieces of footage.
Fast Facts About the Film
- 24 sports represented
- 53 athletes
- 4,000 action sequences researched
- 72 final sequences selected
“No matter how bad it gets, we will always come back stronger. Because nothing can stop what we can do together.”
And indeed, a message for all of us during this unprecedented COVID-19 pandemic, is a message of strength in numbers.
Nike had earlier released NEVER TOO FAR DOWN featuring LeBron James, Tiger Woods and Serena Williams in May 2020.
And here’s the first of the series, titled PLAY FOR THE WORLD released in April was made by Wieden + Kennedy in Portland. Its punchline:
“We may not be playing together. We may not be playing for our countries yet. We may not be playing for a large audience. But today we are playing for 7,800 million people ”
#stayathome #staysafe #nike
