ICONSIAM’s THAICONIC SONGKRAN CELEBRATION achieves sensational success

ICONSIAM, Thailand’s newest iconic mixed commercial complex hosted a 12-day Songkran event titled ‘THAICONIC SONGKRAN CELEBRATION: Joyful Songkran Festival, Continuing the Legacy of World Heritage’. The successful turnout, with tourists from all around the world joined in the fun, exceeding the initial target, and attracted over 2 million visitors from all over the world in 12 days.

In celebration of the Songkran Festival’s prestigious recognition by UNESCO as an Intangible Cultural Heritage, ICONSIAM portrayed as a global landmark on the Chao Phraya River, joined forces with the government and private sectors to welcome the Thai New Year with a world-class Songkran celebration titled “THE ICONIC SONGKRAN FESTIVAL 2024.” This event is the one and only Songkran celebration in Bangkok set against the breathtaking backdrop of the magnificent Chao Phraya River that lasted for 12 days (April 10 – 21, 2024) and honours Thai identity by blending traditional Thai recreational activities with contemporary cultural entertainment. The event delivered the most memorable experiences.

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Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited, said, “As a world-class landmark along the Chao Phraya River, serving as a significant tourist destination in Bangkok and Thailand, ICONSIAM hosts the Songkran event to be more enjoyable and memorable than ever before this year. The celebration is particularly meaningful as the ‘Songkran in Thailand’ festival was registered as an Intangible Cultural Heritage of Humanity by UNESCO at the end of last year.

“THE ICONIC SONGKRAN FESTIVAL 2024 showcases the rich traditions and customs of Songkran while welcoming tourists from around the world with warm hospitality and contemporary Thai entertainment. This collaborative effort seeks to create a historic event and promote Songkran in Thailand as a world-class festival. The goal is to honor Thai cultural heritage by blending contemporary elements and presenting it in a way that resonates with future generations. The Songkran Festival plays a pivotal role in driving economic growth for Thailand. This year at ICONSIAM, we are expected to welcome over 2 million Thais and international tourists over the 12 days.”

“THE ICONIC SONGKRAN FESTIVAL 2024″ at ICONSIAM featured Thai culture and traditions. Some highlights include:

Songkran Mahothorndevi Parade: A 7-day parade along the Chao Phraya River from showcasing Thai cultural richness, featuring top 7 famous actresses and artists, including Aff Taksaorn, Pie Rinrada, Becky Rebecca, Bella Ranee, Mai Davika and Diana Flipo, as well as internationally renowned Thai artist Minnie, a member of South Korean girl group (G) I-DLE, to be represented as Miss Songkran 2024.
Bathing of the Buddha Sihing: ICONSIAM has brought the replica of the Phra Buddha Sihing from Wat Phra Singh Woramahawihan, Chiang Mai Province to be placed at Exit Gate 1, G Floor, ICONLUXE Zone. Visitors can participate in a water-pouring ceremony to ask for blessings and purification. This traditional ritual is believed to bring good luck and prosperity to those who take part in it.
Songkran Water Splashing: Enjoy water splashing festivities at Water Splash Landmark at River Park, the only place in Thailand offering such an experience amidst the scenic backdrop of the Chao Phraya River from today until April 21. Moreover, there are mini concerts performed by well-known Thai artists, and other cultural performances added to the festive atmosphere for visitors both locals and tourists to enjoy.