A Fitness Today creates impact in communities by making sports and fitness more accessible to Aboriginal and Torres Strait Islander communities, newly arrived migrants and refugees, women and girls and people with a physical or mental disability.
Sydney, Australia, 25 August 2023 – Go International Group Dotcom, publisher of impact sports and fitness digital platform A Fitness Today (AFT), today announced the inaugural AFT International Sports Fitness Festival, nicknamed SpoFiFe, kicking off in three cities:
- Bukit Bintang – Kuala Lumpur, Malaysia on 24 September,
- Sydney Haymarket, NSW, Australia on 30 September,
- Port Macquarie, NSW, Australia from 4-5 November 2023.
The sporting extravaganza aims to bring together over 100 hours of Sports, Fitness and Wellness experiences under one virtual roof across the region, partnering with city councils, tourism bodies, business retailers including small business vendors and community sporting groups with a focus on promoting racial harmony and promoting inclusion in sports.
A unique feature of this festival is its Sport Inclusion programmes for persons with disabilities and youth with neuro diversity. The festival fosters Friendship, Diversity, Equity & Inclusion in Sport, Fitness and Wellness, while paying respects First Nations Aboriginal & Torres Straits Islander traditions.
Port Macquarie will be abuzz with activities this first weekend of November, including:
- A 7KM walkathon with a virtual reality twist
- A sports and fitness expo and a variety of activities
- A health and beauty fair
- Health talks and workshops led by experts in the field
- Experiential activities for all ages, including a youth festival
- A Eat for Good Secret Supper fundraiser featuring guest entertainers
The AFT International Sports & Fitness Festival presents an opportunity for all to get active, learn about healthy living, and have fun. We encourage everyone to participate in-person or virtually, as the events will be live-streamed from A Fitness Today’s YouTube Channel https://www.youtube.com/@aft-tv/streams.
“We are excited to reveal the AFT International Sports Fitness Festival because the time is now for sports tourism events and we are so thankful to partners like Port Macquarie-Hastings Council, the City of Sydney and the Network of Bukit Bintang Communities of Kuala Lumpur,” said Sydney-based event organiser Jasmine Low and Malaysian counterpart Nikki Yeo, who is also a founding board member of Society of Exercise is Medicine Malaysia.
“SpoFiFe is a great opportunity for people from all walks of lives to come together and enjoy sporting activities in a non-competitive and safe environment, try different or new things, use technology like VR to experience Port Macquarie, sign-on as a volunteer and simply take the opportunity to be fit for good, chimed the duo, co-founders of A Fitness Today (AFT) both speaking from having lived experience as carer and fitness coach.
Watersport enthusiast and advocate for a water sports centre in Bank Street for paddlers and local residents to access Sydney Harbour, Raymond Tai, also Chairman of the Darling Square Community Bank Branch – Bendigo Bank, a venue partner of the Sydney edition added, “The event provides a welcoming space especially for new arrivals to Australia to meet people from all backgrounds. Australia’s diversity is like none other, and we can’t wait to host you in-person or virtually.
Sign up and take part in the VR walk and hunt during the City of Sydney’s closure of Haymarket to traffic on 30th September. Come outdoors and learn something new about Sydney’s Chinatown and the MidSummer Lantern Festival,”.
The festival’s ‘Fit for Good’ and ‘Eat for Good’ call benefits non-profit partners like:
- All Together Now (ATN) promotes racial harmony and racial equity in Australia and will be incorporating educational tools on the inclusion of people of culturally and linguistically different backgrounds.
- The Mental Wheels Foundation, through its The Situp Challenge (raisely.com) beginning on 1st of September, wants to improve the mental and physical state of a person and make a difference for those in need within the community. It’s time to sit up as the issue of suicide won’t lay down.
- Malaysian Blind Sports Association (https://www.facebook.com/MalaysianBlindSports) rehabilitates the blind and sight-impaired through sports.
The festival is free of charge, but registration is essential. Visit www.sportsfitnessfestival.com to learn more.
